IRYUK is a fashion house that goes against the grain, choosing to operate on the simple keyword “Take-Off”, which the brand owners define as the “pursuit of something new and creative.” The imagination, for the brand, is like the movement of an airplane from the ground, a revolt against mainstream fashion culture. Here the idea is to create sensational fashion pieces through a blend of continuous research and experimentation with pattern elements, fabric mix and match, and sewing techniques without simply concentrating on design.

There is a desire to break trends fearlessly, with a focus on experimentation which allows the brand the freedom to try out a variety of possibilities in a bid to achieve the perfect combination. There is no certainty with IRYUK, everything is constantly up in the air as they seek to deconstruct the general idea of what a fashion house should be.

Another important element for the brand is 26, a number which symbolises spiritual wisdom. It is blended with the idea of “Take-off,” and the incorporation of cultural and subcultural aesthetics to create exciting pieces that speak to the season. One realizes how IRYUK is seeking to break the bounds of fashion and destabilise the fashion ecosystem with innovative clothing that is a result of trial and experimentation in the hopes of achieving excellence.

The blend of colors, style, sewing techniques, and the general spirit of experimentation is remarkable in their latest collection, SS22 which features innovative styles ranging from the simple to the unconventional. A combination of varying styles and blends of clothing pushes the bounds of what is normal. The same can be said of collection 21SS which features fabric blends and innovative stitching to create apparel ranging from the simple to the complex.

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Online Store: https://www.iryuk.com
Instagram: @iryuk26