BRAND HIGHLIGHT 09 - GENTLE NO MORE

BRAND HIGHLIGHT 09 - GENTLE NO MORE

Gentle No More a socially conscious jewelry brand that handcrafts and designs every piece of jewelry in their collection in Singapore. They had originally emerged at a time when gun violence was rife and terrorised the minds of many. They are driven by the maxim, “Make Love, Not War” and their collection of bullet necklaces with flowers blooming within them is a testament to their social consciousness.

They believe that what one wears create an extension of oneself and in accordance with their beliefs, aim to lead consumers on a journey of the stories they tell with each piece they create. Their Eternity collection features a bullet necklace containing a natural flower that has undergone a frosting process to maintain its natural form.

Two tiny holes incorporated along the top groove line allows the flower within the bullet necklace to receive air and react accordingly to external atmospheric condition; the flower will bloom in a dry and cold environment and close when the environment is moist and warm.

There is undeniable poetry in the blend of flowers within a bullet, a high paradox that captures the brand’s identity and perfectly encapsulates the “Make Love, Not War” mantra. Their craftsmen are artisans from Singapore who have undergone specific training and taken the time to study the spirit of innovation while pushing the limit of creativity and the bounds of what is possible.

In the wake of Covid-19 limitations, the brand chose to rebrand in a bid to create a more sustainable business model while retaining creative freedom in experimental projects. Their identity shines through every piece they create but is highly visible in the Eternity necklace collections.

Learn more -
Online Store: https://gentlenomore.com
Instagram: @gentle______nomore