Hyein Seo is a high-end street brand that offers a particularly attractive appeal. Their design aesthetics goes against traditional Korean social ideals that promote conservative views. While the usual Korean ideal is to approach fashion from a modest perspective, Hyein Seo breaks the mould with attractive and appealing apparel that helps break the shell of tradition while maintaining couture ideals.

There is a certain revolutionary appeal to the brand’s approach as traditional roles and ideals of dressing are irreverently broken to embrace a more liberal system that allows women to express their sensuality. The designer has presented her creation at the New York Fashion Week and received an award for best designers at the International Fashion Showcase of the British Fashion Council.

The brand’s designs shun bright colors, preferring to create magic with monochromatic patterns and textures. Hyein Seo’s clothing comes in oversized silhouettes without losing its innate feminine appeal. The sensuous apparels that makeup Hyein Seo’s collection all show similar aesthetics, you see the covered upper body with a display of legs in short, knee-length shorts or skirts with oversized silhouetted tops. When the clothing completely covers the lower body, it is paired with a top that reveals, showing a little skin is an ideal which Hyein Seo promotes in the perfectly aesthetic clothes which go against the norm without completely shattering the rule book.

Hyein Seo is not an exclusively female brand. They design for the masculine audience as well, utilising the same design style while always ensuring comfort as well as variant fits. His Marathon vest offers sporty individuals suitable apparel for the morning run.

In a world where fashion seeks to break boundaries and aid the struggle for unbridled freedom, Hyein Seo is providing the ammunition for a marginalised group to speak out without words.

Learn more -
Online Store: https://hyeinseo.com
Instagram: @hyeinantwerp