SEOKWOON is heavily influenced by the New York fashion style. It seeks to create seasonal wear with original details expressed in a witty and playful design. The brand is not afraid to delve into the realm of the experimental to create artsy pieces that are bold and unique. The conventional is shunned at SEOKWOON, while creativity is embraced throughout all the seasons.

The designer at SEOKWOON has been recognised on several platforms for his eye-catching creations. Yoon Seok-woon translates inspirations using the Trompe l’oeil technique, a technique that tricks the viewer into perceiving painted objects or spaces as real. With this technique, the designer combines art with his ready-to-wear collections. The deeply artistic creation of the brand sets it in a good stage to continually remain innovative through the years even as seasons come and go.

A variety of historical and modern art references form the bedrock of Seokwoon’s inspiration and inform the creation of their apparel. The signature of the label is seen in oversized transformed apparel, unconventional twisting, recreated pieces, and the constant search for further inspiration through research. The best brands understand the importance of research, constantly seeking new information to help them forge ahead in the creation of captivating pieces.

The Autumn-winter 2019 Claustrophobia collection offers a good look into the brand’s versatile creative abilities. The pairing of fashionable off-white long-sleeved T-shirt over turquoise blue jogger pants is perfect street fashion. The collection also contain another iconic street fashion apparel, the pairing of a blue indigo denim biker jacket over indigo denim wide pants, there is an oversized yellow layered dress for women over charcoal long jogger trousers. The versatility is confirmed by the presence of the Blue Stitch coat over blue long pants capable of walking any runway. A gender-splitting black organza tie shirt rounds off a classic collection.

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Online Store: https://www.seokwoon.com
Instagram: @seokwoonyoon