BRAND HIGHLIGHT 13 - BIG PARK

BRAND HIGHLIGHT 13 - BIG PARK

BIG PARK is a fashion brand that celebrates individuality and self-expression in a globalized world. Founded by Youn Soo Park, the label draws inspiration from diverse subcultures and collaborates with artists and designers across creative fields.

In response to the urgent need for sustainable fashion, BIG PARK's SS23 collection is focused on embracing nature in urban environments. The collection aims to showcase how nature can be integrated into our daily lives, even in cities that have been industrialized for decades. Rather than portraying an unrealistic utopia where concrete jungles are transformed into gardens, the collection offers a realistic vision of how we can coexist with nature in our cities.

Drawing on the artistic legacy of Kandinsky, BIG PARK's 2023 Spring/Summer collection juxtaposes the solemnity of black with vibrant colors inspired by the beauty of scattered flower petals. The meticulously crafted silhouettes add a modern edge to the collection, embodying the spirit of contemporary urban fashion.

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