SUNG JU is a fashion brand that specializes in unconventional and practical collections based on personal interests and experiences. They focus on sustainable fashion and strive to express themselves free from old customs and assumptions.

Their latest collection, "THE STRANGER" for SS23, is inspired by the confusion experienced during adolescence. Designer Sung Ju drew inspiration from the calmness of looking at stars in the night sky and incorporated this mood into the collection. The collection features recycled and eco-friendly materials, and the design inspiration comes from the beloved Korean fruit, melon, and Sung Ju's own clothing style from that time. The collection presents a direct and innocent interpretation of straight lines, curves, wrinkles, and reinterpreted star shapes, resulting in a simple yet distinct and delicate look that inspires refreshing everyday dressing.

SUNG JU has gained recognition in the fashion industry, participating in Tokyo and New York Fashion Week as the Korean representative brand selected by AFC (Asia Fashion Collection). Their previous collections, "1.00000" and "RELATION," showcase their innovative and daring approach to fashion. Through SUNG JU, they aim to convey freshness to people's clothing lives and create expressions that challenge old customs and assumptions.

Learn more -
Online Store: https://sung-ju.net
Instagram: @ung_ju_official