BRAND HIGHLIGHT 04 - KIMZISU

BRAND HIGHLIGHT 04 - KIMZISU

In a world that constantly validates the truism that we are all very different even as we constantly seek a connecting point, Kimzisu seeks to create dynamic harmony. The womenswear brand was founded in 2019 by Jisoo Kim who studied both in Seoul and London.


Through the combination of uneven and eccentric elements, the brand creates apparel in keeping with the brand’s dedication to the concept of otherness and diversity. She applies asymmetric silhouettes, and irregular shapes and juxtaposes contrasting fabrics to create uncluttered fashion items.



Her first collection, The Pieces, so aptly named, captures the brand’s direction with their design which were as colorful as they were elegant. The Autumn/Winter 2021 Collection is elegant, colorful apparel and includes a variety of sensual dresses for the classy modern woman. The body con dress catches the eye with its sensuous fit and alluring design yet it is the blue long dress that impresses the most with the trim running across the chest to the side. The elegance is in the simplicity of the design, plain save for the frills across the chest, and a pinned point lower down.




More stylish collections can be found in their Spring/Summer 2022 collection. The diversity and otherness that the brand stands for are evident in these designs, in the inclusivity which allows for people of different tastes to find a piece.

The designer’s ability to incorporate diversity and harmonize different elements in her creation can be traced back to the cultural diversity she experienced in the two cities of Seoul and London. She studied Clothing in Seoul and Womenswear at the University of Arts London- London College of Fashion.

Learn more -
Online Store: https://www.kimzisu.com
Instagram: @kimzisu_official